Believe in computer fairies

saw this in the NY Times this morning.

Try this when all else fails; maybe use it as a threat just before?

http://www.nytimes.com/2014/04/13/your-money/a-crack-in-the-laptops-screen-and-in-customer-service.html?emc=edit_th_20140413&nl=todaysheadlines&nlid=60151572&_r=0